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Campaign seeks 1bn people to save climate – one small step at a time

Campaign seeks 1bn people to save climate – one small step at a time

Count Us In urges actions such as eating local, making clothes last or buying an electric car

If a billion people around the world were to take a few small steps and make them into permanent lifestyle changes, global greenhouse gas emissions could be significantly reduced, a new campaign argues.

These actions can be as simple as eating local food, forgoing meat at some meals, and wearing clothes to last instead of throwing them away after a few outings.

The campaign, which is backed by businesses including Ikea, HSBC, BT and Reckitt Benckiser (owner of brands such as Cillit Bang, Gaviscon and Durex), is urging people to sign up to take at least one simple step that would reduce emissions.

Count Us In invites people to sign up online for the steps they want to take and a level of commitment, such as moving permanently to a different diet or promising not to fly over a specified period.

There are 16 steps on offer, of varying levels of difficulty. These range from having your house insulated, buying an electric car or solar panels and opting to fly less, to writing to political representatives and reusing and repairing belongings rather than buying new ones.

Some of the measures – such as turning down the thermostat and buying fewer new clothes – are ones that many people do routinely out of necessity rather than choice.
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